The UK’s most flexible space concept is born out of a truth as the 87,328m2 column free space of the Event Halls at ExCeL can be split up divided and made into anything you could possibly imagine. The business/design challenge was to create a user friendly site that catered to event organisers of which there are several types and the public visiting ExCeL as consumers of the events. The idea of flexibility needed to form the backbone for all the sites content. A complete site restructure of the information architecture was developed along with a more simplified user experience. Numerous prototypes were developed and tested during the process to try and improve the display and access to content. View a working prototype here The site is now the main sales tool for ExCeL sales execs for showcasing prospective client case studies. Stats arriving shortly.