BP Solar for all. The brief was to raise awareness of Solar energy within European communities. The site had to highlight the third party suppliers who could install the equipment required. A double sided site that highlighted real life case studies of successful installations while educating potential consumers about the local support networks around them. Solar energy has taken a back seat in the minds of consumers, with new technologies like thermal heating, Solar energy had to be re invented. The sites content was focused around confidence building and a reassurance message from BP that an ongoing customer service platform was available. Topics around the discovery phase of the consumer buying cycle have been highlighted as key entry points to the sites lower level pages.
This concept work enabled a larger website project to be actioned across the Gyro European network