Building Tomorrows Enterprise
Indian Technology Corporation Infosys were launching into western markets, as a catalyst for business they briefed Fitch Mumbai to develop a concept centre based in London.
The visuals above represent a user journey through the 3 stages of the space. Using augmented reality and tablets users could explore and engage with interactive digital walls and unlock content using the tablets AR recognition keys. We wanted to create a space where the technology was invisible. The space is designed to spark debate and conversation so throughout the experience user data is tracked to an account which can be accessed at a later date.
This concept enables the visitors and Infosys to continue talking after the experience has ended enabling Infosys to have a longer conversation. We arrived at “Building Tomorrows Enterprise through conversation”.