Technicolor

The New Technicolor

Project Overview

The New Technicolor

A showcase film of the application of the new Technicolor brand identity. We wanted to bring the story of the brand to life, the film was shown to board members, it was the first point of contact the new identity had made with Technicolor employees so it had to highlight a variety of messages including traditional ideologies and inspiration for the future. Throughout the process of storyboarding the film we also explored how the new look and feel of the ident might work.