We Love Golf
UPS had just launched “We love logistics” as their global campaign, this new positioning highlighted the advanced technology the company uses, it’s tone of voice however was very human and friendly. UPS are key sponsors of The European Tour and with the recent signing of 3 professional golfers we were tasked to tap into the golfing community. We Love Golf was a direct message from UPS which engaged on a human level. The concept then drilled further looking to have conversations with the specific fans who love Lee, Pablo or Jeev. the site design had to be open and enhance a bloggy look and feel. The stiff UPS brand had started to become friendly attracting over 25,000 hits the week of its launch.